HOW IS A LABEL CONSTRUCTED?
A label is not a "one size fits all" product. Label materials combined with the physical construction of the label determine the durability, cost and fitness for the label's intended purpose.
Release Liner: The release liner is the carrier that a label is adhered to prior to use. Paper is the most common release liner, although there are several types. The release liner is coated with silicone for easy release of the labels from the rolls or sheets.
Adhesive: There are many adhesives available for permanent, temporary, removable & repositionable applications. When selecting an adhesive it is important to know the environment in which the label will be exposed as well as the surface that the label needs to adhere to.
Base Stock: There are several different base stocks available today to suit most all label applications and each may vary widely in their ability to withstand environmental conditions.
Print Image: The Print Image can be applied using many different technologies such as thermal transfer, laser, dot matrix, ink jet, and ion deposition. These methods each have their advantages and disadvantages relative to print quality, durability, and cost.
Lamination: Lamination is applied to the Print Image before die-cutting resulting in a clean looking and well protected label. It is important when choosing a laminate that you know the environment in which the label will be exposed.
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